Brands & Communications Director  

Major Responsibilities
  • Job Description
  • - Lead Brands & Communication strategy, aligning it with company objectives and brand positioning
  • - Conduct market research and competitor analysis to inform strategic communication across all platforms
  • - Manage a team of professionals to develop creative content, campaigns, and annual action plans
  • - Oversee product positioning and adjust based on market trends
  • - Proactively manage brand reputation and guide the brands evolution
  • - Lead our brand strategy across all channels (digital, traditional media, etc.)
  • - Develop and execute a comprehensive plan that aligns with our brand vision and ambition
  • - Lead cross-functional teams to implement brand initiatives and secure leadership buy-in
  • - Build strong relationships with key leaders, fostering collaboration and keeping them informed
  • - Oversee agencies, ensuring their work aligns with brand vision and expectations
  • - Manage resources to deliver creative excellence and optimize media return on investment (ROI/ROAS)
  • - Develop and optimize our digital media presence, driving brand visibility and achieving marketing goals
  • - Coach your team to create integrated, cost-effective digital strategies, analyze data for insights, and recommend impactful campaigns
  • - Collaborate with all stakeholders to ensure brand messaging is consistent and impactful across all channels
  • - Develop, inspire, and empower your team and agency partners to optimize performance and foster a collaborative environment
  • Academic Qualification- Post Graduate degree in Marketing from a reputed UGC approved university or any other degree with the relevant work experience
  • Job Experience Required- 12-15 years work experience with the last 3-5 years in a relevant senior leadership position; Experience on both Agency and Corporate is preferred (FMCG, telco, brand marketing)
  • Required Capabilities- In-depth knowledge of and direct experience in brand management including strategy development, digital marketing, traditional media management, activation, and consumer engagement in BTL/Digital
  • - Understanding of the Creative Ideation and Agency process in order to facilitate out-of-the-box thinking and innovative strategies
  • - Familiar with data analysis, leveraging research and insights, and customer understanding in order to utilize an analytical approach to understanding the findings and customer journey for effective brand building and positive interaction at all touchpoints
  • - Well versed in media mix management and understanding in both traditional and digital marketing tools including (but not limited to) ATL planning, digital marketing and analytics, social media, ROI measurement, ad performance, emerging trends and technologies, and online/offline campaign management
  • - Good acumen and knowledge of how a business functions and revenue is generated and key stakeholders in growing a business
  • - Strong understanding of how all marketing channels function (retailer, B2B, trade, WOM, etc.) with emphasis on the digital ecosystem and the role it plays
  • - Excellent project management skills and knowledge of running and managing projects with both internal and external stakeholders
  • - Skilled in budget management and resource allocation to ensure effective use of all monies and teams while focusing on ROI and cost optimization
  • - Having the mindset to continuously experiment and innovate in order to push the status quo and test hypothesis for effective solutions and learnings leading the change and trying new things
  • - Demonstrable experience in multi-function stakeholder alignment and management including Senior Management with the ability to clearly articulate the Brand vision and initiatives
  • - Experience on how to build, manage, engage, and motivate a team to excel and deliver optimum results
Required Academic Qualifications
  • Post Graduate degree in Marketing from a reputed UGC approved university or any other degree with the relevant work experience
Job Location
  • Dhaka

Application Deadline: Tuesday, April 16, 2024

Banglalink, one of the leading digital communications service providers in Bangladesh with over 32 million subscribers, and a subsidiary of Netherlands based company VEON Ltd.

Working at VEON demands a high standard of business ethics and adherence to our legal obligations, our values and our Code of Conduct and supporting compliance policies and procedures. Our pioneering spirit is embodied in our values to be customer obsessed, entrepreneurial, innovative, collaborative, and truthful. Being truthful requires us to act ethically, honestly, and with integrity.

Candidates who do not meet the education, experience and other attributes will NOT be considered.

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